Mission / Philosophy

Our mission is to be the best real estate agency. We undertake to provide our employees and our clients with a rewarding experience that ensures their real estate needs are not only completely satisfied but our client/s expectations are exceeded.


To provide quality services to all persons and clientele associated with Sternbeck’s Real Estate
To be the market leader in real estate services for the Cessnock local government area.
To uphold the accepted industry code of conduct.
To maintain a work environment encouraging professionalism, open communication and excellence.
To be the best that we can be as an agency and as individuals
To provide industry ‘best practice’ at all times
To adhere to the code of ethics of the Real Estate Institute of New South Wales
To provide a friendly work environment that appeals to employees and clients alike.
To provide our customers with a ‘Wow’ experience

History and Ownership

Harold James Sternbeck commenced business in 1954, initially conducting livestock auctions at Wollombi. He extended his operations to include the selling and management of property and formed Sternbeck’s Real Estate wherein he operated the business as the owner and licensee until his passing in July 2010.

Sternbeck’s Real Estate Pty Ltd was formed by Harold’s daughter/son in law Denise and James Harvey in July 2010 to enable the family to continue the operation of Sternbeck’s Real Estate.

Sternbeck’s Real Estate Pty Ltd hold licences and accreditation to permit trading as:-


Sternbeck’s Real Estate holds membership in: Real Institute of NSW, Real Estate Employers Federation, Cessnock Chamber of Commerce and BNI (Business Network International) Premium.

Business History

Harold first represented a client as agent for the sale of livestock. This progressed to fulfilling the role in the sale of residential property and flowed onto undertaking a rental management service.

Sternbeck’s Real Estate’s first office was a shared occupancy with local lawyer Mr Fred Hallam at 23 Vincent Street, Cessnock. The need for an office of his own saw a move down the street to 7 Vincent Street, Cessnock where the business continued to flourish.

Later a former car yard site was purchased at 25 Vincent Street, Cessnock and a new building erected to accommodate the growing business. This remains the current location of Sternbeck’s Real Estate.

The building we are in today was originally split into 2 separate shops with Sternbeck’s occupying the right hand or northern side. An increase in business activities necessitated an expansion into the southern side.

Years in operation

Commenced in 1954 Harold Sternbeck Auctioneer, and Sternbeck’s Real Estate have long been identified as a reputable and dependable real estate business providing unrivalled service and integrity throughout the Cessnock local government area and throughout the Hunter Valley.

Sternbeck’s is a family affair with both of Harold’s daughters working in the business since the late 1970’s in both full and part time capacities. Son in law James Harvey (now licensee) also worked in a part time role before taking up a full time position in 2000.

Sternbeck’s Real Estate Pty Ltd has been operating the business since July 2010.

Reputation in local community

Sternbeck’s Real Estate is the longest serving agency in Cessnock and enjoys a wonderful reputation within the community. Respect for our business has been forged on the back of a tremendous public profile held by Harold Sternbeck.

Harold has served the local community, Real Estate industry as well as the State of NSW over many years with involvement in:-

Cessnock Lions Club (over 50 years)
Cessnock City Council Alderman (23 years)
Hunter Catchment Management Trust (now Catchment Management Trust)
NSW Floodplain Mitigation Authority
NSW Real Estate Institute – Hunter Chapter

Harold also contributed to many community organisations and events that has shaped the area. He was an inaugural member of the steering committee for the Lower Hunter Business Enterprise Centre, a long time member of the Cessnock Chamber of Commerce, a key collaborator in bringing Alcan to Kurri Kurri, a member of the local Hospital Board.

Harold was also the initiator of Council committing to the purchase of land that now is the site of Cessnock’s ‘Vineyard Grove’ residential estate.

Sponsorship of local sports / community groups

Sternbeck’s Real Estate proudly supports many charities and community groups. The following list is by no means comprehensive but includes some of the beneficiaries.

Millfield Public School, Congewai Public School, Nulkaba Public School, Cessnock High School, Laguna Public School, Wollombi Public School, St Patrick’s Catholic School, St Philips Christian College, Movember, Father John’s Anglican Trust, House with no steps, Legacy, Salvation Army, Paxton Bowling Club Ladies Pennants team, Cessnock – Kurri Kurri Business Enterprise Centre, Mayoral Academic Challenge, Cessnock Supporters Club Cricket Club, Crampton Brother’s Fight campaigns, Cessnock District Agricultural Society, Westpac Rescue Helicopter, 2CHR FM radio.

Basis of competitive advantage

Sternbeck’s Real Estate is fortunate to be seen as the senior agency in the Cessnock and Wine Country area and as a business entity we hold a strong reputation as being an agency that provides traditional ‘Service and Integrity’ and in particular ‘experience’.

Services offered by the business

Sales / Auction – Residential / Commercial

The sale of all property types is a significant component of our business. Areas of focus includes:- Residential, Rural, Commercial and Businesses.

Rental / Leasing – Residential / Commercial

Property management covers Residential, Rural, Commercial and Industrial basically we will provide a management service for any property type.

Buyer’s Agent

The opportunity to assist a client in finding a property to purchase and negotiating on their behalf as their personal Buyer’s Agent is a role we are also willing to undertake.


We are fortunate to have a registered Valuer as part of our professional team. The supply of this service is regularly reviewed and will be re-introduced in the future.

In the interim period we can refer clients requiring valuation services to a number of other practising valuers.

Clearing Sales

Part of our auction activities includes conducting Clearing Sales for clients. This service is offered to clients who have sold property through our agency, particularly rural properties, but will also be available to other clients and associates at our discretion.

These events take a lot of organising and require substantial items of interest and/or items of value to make for a successful sale. Most clearing sales will be conducted on a Saturday or Sunday.

The Local Market

Service Area

Our service area is centred around the City of Cessnock including the world renowned Hunter Valley Wine Country covering Pokolbin, Rothbury, Lovedale and Mount View together with Wollombi, Mount Vincent, Quorrobolong, Abermain, Weston, Kurri Kurri, Lochinvar, Branxton and Greta though we will undertake to sell and/or manage property in all other areas including Maitland and Singleton. Some areas we have serviced in the past have included Kulnura/Mangrove Mountain, Broke, Bulga and Howes Valley.

Property Appraisal

Thinking of Selling or Renting Out Your Property?

The Sternbeck’s team are here to discuss the current market and provide a free appraisal of your property.

Book Free Appraisal